We recently signed up for KnowBe4 and the project has come across my desk. We have things setup and are to the step where we are going to create our baseline campaign. However, our executives don’t want us to do a blind baseline test because they don’t want our users to feel as though they have been tricked or setup.
I feel as though warning them ahead of time that we are going to start something like this won’t give us a good baseline. Unfortunately there is nothing I can do about this. So my question is, if you were in this position how would you communicate to your end users that you are about to start a campaign?