"Over the course of the year, the top email templates clicked shifted each quarter for the general categories. The emphasis/most clicked at the beginning of the year in Q1 was on email and account updates.
The volume grew by nearly 50% the second quarter with the emphasis shifting to password changes and security alerts.
The third quarter saw a slight decline of top 10 clicks by about 13% with the emphasis shifting to HR and health care.
And the fourth quarter saw a definite seasonal shift with 34% of templates clicked related to packages.
Social templates clicked remained relatively consistent with LinkedIn a clear standout and jumping considerably up for Q4. This is typically when people wait to change jobs but start looking for jobs and connections as well."
Here is the link for the original post made by Stu Sjouwerman: KnowBe4 2017 Top-Clicked Phishing Test Analysis