KnowBe4 examined tens of thousands of email subject lines from simulated phishing tests to uncover just what makes a user want to click. They also examined ‘in-the-wild’ email subject lines that show actual emails users received and reported to their IT departments as suspicious. And here’s what we found this Quarter! Knowbe4’s Latest Quarterly " Most Clicked Subject Lines. For the full report and release see the PR link below.
The Top 10 Most-Clicked General Email Subject Lines Globally for Q3 2018 include:
Password Check Required Immediately 29% You Have a New Voicemail 13% Your order is on the way 11% Change of Password Required Immediately 10% De-activation of [[email]] in Process 9% Password Check Required Immediately 6% UPS Label Delivery 1ZBE312TNY00015011 6% Revised Vacation & Sick Time Policy 6% You’ve received a Document for Signature 5% Spam Notification: 1 New Messages 5%
*Capitalization and spelling are as they were in the phishing test subject line.
**Email subject lines are a combination of both simulated phishing templates created by KnowBe4 for clients and custom tests designed by KnowBe4 customers.
When investigating ‘in-the-wild’ email subject lines, KnowBe4 found the most common for Q3 2018 included:
You have a new encrypted message
IT: Syncing Error – Returned incoming messages
HR: Contact information
FedEx: Sorry we missed you.
Microsoft: Multiple login attempts
IT: IMPORTANT – NEW SERVER BACKUP
Wells Fargo: Irregular Activities Detected on Your Credit Card
LinkedIn: Your account is at risk!
Microsoft/Office 365: [Reminder]: your secured message
Coinbase: Your cryptocurrency wallet: Two-factor settings changed
PDF Download: : https://www.knowbe4.com/hubfs/Q32018.pdf
Full Press Release here: https://www.prweb.com/releases/knowbe4_releases_third_quarter_2018_top_clicked_phishing_report/prweb15860062.htm